The cursor blinks. Your mind races through a dozen ideas, but none of them translate to the screen. Sound familiar? I’ve sat with marketing teams across Austin, Chicago, and New York watching this scene unfold. The brief is clear. The…
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In today’s digital age, businesses are constantly striving to manage and distribute their content efficiently and effectively. This is where Product Information Management (PIM) and Content Management System (CMS) come into play. PIM refers to the process of centrally managing…
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A/B testing is an online experiment used to compare possible enhancements to a controls, or original, version of a website, mobile application. Learn how to get started with A/B testing for your company or group. You now live in a…
Read moreToday, companies have access to a wide range of highly coveted data about customers, such as their lifetime, browsing habits, consumption habits, interests, etc. According to a study, however, only a few companies monetise their data. If you have evaluated…
Read moreIn order to remain competitive, today’s businesses, whether small, medium or large, must seize the best that the data revolution has to offer. Known as digital black gold, grey gold or the new oil, it’s important to understand why this…
Read moreA company needs to provide customers and employees with accurate and up-to-date information in real time to compete and make the right decisions in time. The use of embedded analytics is therefore essential. It is a set of technical components…
Read moreThe World Wide Web is a great resource for almost anything these days including shopping, conducting personal business, meeting new people, dating, networking, research, and even marketing. The Internet is used by millions of people worldwide, so it only makes sense that it…
Read moreDo you ever feel like you’re constantly running around, trying to get your marketing materials put together and out the door? Are you frazzled by the marketing process, and driving your writer, designer, or printer absolutely nuts? Is your “plan” to just pick one…
Read moreEverybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and…
Read moreMany sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what’s needed. Marketing presents a special problem for any company that has not yet developed a…
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